{"product_id":"70-s-old-gucci-black-leather-blouson-size-50","title":"［~70’s］Old GUCCI Black Leather Blouson Size.50","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA GUCCI black leather blouson, estimated from the 1970s.\u003c\/p\u003e\n\u003cp\u003eA special item arrival.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGUCCI was founded in 1921 by Guccio Gucci in Florence, Italy, as a luxury brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand began as a purveyor of fine leather goods for travel and equestrian use, but has since expanded into a broad range of offerings including bags, shoes, wallets, apparel, and jewelry.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter opening numerous locations from 1930 onwards, GUCCI faced material shortages following the outbreak of the Second World War, making the use of leather increasingly difficult.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCanvas became the substitute material adopted during this period, treated with special coating to create a distinctive aesthetic that proved remarkably popular.\u003cbr\u003eBamboo was also employed as an alternative material during this time, and continues today as an iconic element under the GUCCI name.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn 1950, the now-iconic green-red-green ribbon appeared, inspired by the belts used in equestrian equipment, becoming a symbol of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounder Guccio Gucci passed away in 1953, after which his sons inherited the business.\u003cbr\u003eOver the following two decades and beyond, GUCCI entered what would be called its golden age of greatest prosperity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA succession dispute in the 1980s brought the brand to the edge of decline, but GUCCI was revived when Tom Ford assumed the role of Creative Director in 1994.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGUCCI is known as the \"original luxury brand,\" and was the first in the world to place a designer's name on products as a guarantee of quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProducts from the Old GUCCI era, particularly those overseen by the GUCCI family, remain highly sought after, with collectors worldwide.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe present a leather blouson crafted from exceptional leather stock from this golden era of Old GUCCI.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLooking at the interior label, beneath the green and red GUCCI crest appears the cursive inscription \"G. Gucci s.p.a.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"s.p.a.\" is the Italian abbreviation Società per Azioni,\u003cbr\u003eequivalent to a joint-stock company in English terminology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis label format was used from the 1960s through 1970s under the stewardship of Guccio Gucci's sons—particularly Aldo Gucci and Rodolfo Gucci—and stands as proof of product bearing the direct hand of the GUCCI family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis represents an era fundamentally different from the later Double G monogram period or the Tom Ford era—a time when GUCCI operated as a family enterprise, imbued with the \"craftsman's luxury\" that such stewardship naturally produced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe design source of this particular piece is remarkably intriguing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt first glance it recalls a rider's jacket, yet also evokes a flight jacket, or perhaps a trench coat.\u003cbr\u003eIn truth, this garment is constructed as an extraordinarily hybrid composition, where the vocabulary of multiple military traditions intersect upon a single jacket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost striking is the gun patch—or storm flap—positioned on the left front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis detail derives from the trench coat tradition, originating in the First World War when British military officers required a reinforced shoulder area to absorb the recoil impact when firing a rifle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe adoption of this detail on a leather blouson is itself uncommon, and the fact that it bears GUCCI's hand speaks to the extraordinary nature of this piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBoth shoulders are fitted with military-derived epaulettes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese too are essential details found on trench coats and military overcoats, originally designed as straps to secure officers' rank insignia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith gun patch, double-breasted closure, and epaulettes all present, this jacket is clad entirely in the structural strength and authority of military tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYet it is filtered through the lens of \"Italian luxury\"—the essence of GUCCI's interpretation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the hem on both sides, flapped hand warmer pockets are positioned.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pocket openings are angled slightly to allow the hand entry to feel natural, and when the flaps are closed, the front view remains exceptionally clean.\u003cbr\u003eUtility and design refinement coexist at the highest level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeneath the arms, ventilation eyelets are provided to prevent moisture accumulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is an eminently practical detail ensuring adequate breathability in a leather jacket, maintaining comfort even during extended wear.\u003cbr\u003eIt is in such \"unseen refinement\" that the pride of an established house reveals itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front closure employs a double-breasted design with buttons arranged in two columns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDouble-breasted styling itself traces its origin to military dress.\u003cbr\u003eCombined with the gun patch, the front presents an imposing gravity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe sensation of \"donning armor\" when buttoned is something a single-breasted jacket can never convey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe buttons throughout are a deep oxblood—a dark crimson—four-hole buttons, and this burgundy-adjacent hue against the black leather introduces a subtle sensuality to the jacket's military severity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOpening the interior reveals a cream-white quilted diamond lining across the full expanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis bright cream color, contrasting sharply with the black leather exterior, glimpses outward when the jacket is removed or unbuttoned.\u003cbr\u003eThis interplay between exterior and interior reflects Old GUCCI's refined sensibility: utmost care lavished upon what remains unseen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe quilted construction with padding provides superior insulation and warmth, making it ideally suited for autumn and winter wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe material is leather.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe tag displays \"100% PELLE (Italian) \/ 100% GENUINE LEATHER (English) \/ 100% ECHTES LEDER (German) \/ 100% VRAI CUIR (French),\" indicating this piece was produced for the European market.\u003c\/p\u003e\n\u003cp\u003eThe leather surface displays a fine, refined grain, possessing both a gentle sheen and supple hand.\u003c\/p\u003e\n\u003cp\u003eThe patina born of time cannot be manufactured; it is an expression of history itself, visible only in pieces that have lived.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe color is black—a true, resolute black.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe commanding presence of jet-black leather is undeniable.\u003cbr\u003eBlack is the simplest of colors, yet also the most profound.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt shifts in appearance with the angle of light, deepening with each wearing.\u003cbr\u003eTherein lies the true allure of black leather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe oxblood buttons serve as an accent, tightening the composition while introducing a classical warmth—a masterfully restrained touch.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAs a product bearing the distinct character of Old GUCCI, this piece holds a place of distinction within fashion history, commanding respect among vintage enthusiasts worldwide.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe size marking is \"50\"\u003cbr\u003eThis corresponds to approximately a XL in Japanese sizing.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGiven the actual measurements, this is a generous fit suitable for larger frames.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere is visible wear including discoloration, soil marks, creasing, fraying, scuffing, button damage, and minor losses; however, no damage of a nature that would impede wear has been observed, and the piece remains suitable for continued use.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe golden age of Florence's venerable house, when still under the direct stewardship of the family that built it over more than half a century.\u003cbr\u003eA leather blouson crafted in the company's Italian factory during this era of greatest flourishing.\u003c\/p\u003e\n\u003cp\u003eLeather products bearing the G. Gucci s.p.a. crest continue to grow increasingly rare, their value rising steadily within the collector's market.\u003c\/p\u003e\n\u003cp\u003eThis marks our first arrival of an Old GUCCI leather piece bearing such distinctive detailing.\u003cbr\u003eShould you have been seeking such a garment, this opportunity warrants your attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VIEUX ET NOUVEAU","offers":[{"title":"Default Title","offer_id":47065172377778,"sku":"J01076","price":0.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/2140\/3314\/files\/202505030545.jpg?v=1771204110","url":"https:\/\/vieuxetnouveau-shop.com\/en\/products\/70s-old-gucci-black-leather-blouson-size-50","provider":"VIEUX ET NOUVEAU","version":"1.0","type":"link"}