{"product_id":"70-s-old-gucci-cotton-reversible-blouson-size-50","title":"［~70’s］Old GUCCI Cotton Reversible Blouson Size.50","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA GUCCI cotton reversible blouson, estimated from the 1970s.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGUCCI is a luxury brand founded in 1921 by Guccio Gucci in Florence, Italy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOriginally established as a purveyor of fine leather goods—travel bags and equestrian equipment—GUCCI has since expanded into bags, shoes, wallets, apparel, and jewelry, among other categories.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFollowing the opening of successive boutiques after 1930, the onset of the Second World War created material shortages that made leather increasingly difficult to source.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCanvas emerged as the substitute of choice, treated with a distinctive coating that became celebrated for its color combinations. Bamboo was similarly adopted during this period and remains iconic under the Gucci brand, where it persists as a symbol of heritage.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn 1950, the green-red-green ribbon—inspired by stable girth webbing—appeared and became enshrined as the brand's emblem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGuccio Gucci himself passed in 1953, and the business passed to his sons. Over the following two decades, GUCCI entered what is regarded as its golden age.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA succession dispute in the 1980s brought the brand to the brink of decline, but its fortunes were restored when Tom Ford assumed the role of Creative Director in 1994.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGUCCI is regarded as the progenitor of the modern luxury brand, having pioneered the practice of placing the designer's name on goods as a guarantee of quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePieces from Old GUCCI—particularly those overseen by the Gucci family during the 1970s and 1980s—remain deeply sought after, with collectors distributed across the globe.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe present a reversible jacket crafted in cotton from that era of Old GUCCI.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt recalls the silhouette of the military bomber jacket, yet its cotton construction and vivid colorway render it a refined, elegant piece suited to mature style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe defining feature of this example is, without question, its reversible construction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe obverse is a striking red; the reverse, a restrained olive green—the very colors synonymous with the GUCCI house.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis dual-sided piece invites you to shift its presence according to mood and occasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe front closure employs a zip fastener.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBoth sides are executed in 100% cotton. For those who regard such particulars, the use of natural fibers is a considerable virtue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTimeless in character, it reads equally well in casual or formal contexts—a versatile addition to any wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMarked size 50, which corresponds roughly to a European L to XL, or Japanese L to XL.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe actual measurements suggest an ample cut, suitable for those of larger build. The ribbed cuffs allow for a relaxed silhouette on smaller frames as well.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEvidence of use is present—minor soiling—yet no damage impedes wear. The piece remains entirely serviceable.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGUCCI, styled as the progenitor of the modern luxury house and a defining ambassador of Italian excellence, warrants serious consideration. Pieces of Old GUCCI executed under the hand of the Gucci family are rare, and remain objects of genuine desire for collectors worldwide.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeyond its merit as a functional wardrobe piece, it stands worthy as an item of collection. Such examples arrive seldom. Should you find yourself drawn to it, we would suggest not delaying.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vieux et nouveau","offers":[{"title":"Default Title","offer_id":43757095583922,"sku":"J0736","price":0.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/2140\/3314\/files\/DSCF8730_077b92f6-14ec-4afb-8b08-cd888acfd06d.jpg?v=1728527856","url":"https:\/\/vieuxetnouveau-shop.com\/en\/products\/70s-old-gucci-cotton-reversible-blouson-size-50","provider":"VIEUX ET NOUVEAU","version":"1.0","type":"link"}