{"product_id":"90-s-old-longchamp-merino-wool-patterned-l-s-knit-polo-shirt-size-52","title":"［~90’s］Old LONGCHAMP Merino Wool Patterned L\/S Knit Polo Shirt Size.52","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCirca 1990s, a LONGCHAMP creation—'Merino Wool Patterned Long Sleeve Knit Polo Shirt'.\u003c\/p\u003e\n\u003cp\u003eLONGCHAMP was founded in 1948 by Jean Cassegrain in Paris, establishing itself as France's defining leather goods maison. In the years following the war, Cassegrain began with his father's tobacco shop before gaining recognition through refined leather-bound pipes and small leather goods. The brand name derives from Longchamp, the racecourse in western Paris, and the emblem of rider and horse—enduring symbols of lightness, mobility, and French elegance—remains its signature to this day.\u003c\/p\u003e\n\u003cp\u003eThe house has been anchored, since its inception, by a singular craftsmanship: the simultaneous pursuit of atelier precision and production stability. In essence, LONGCHAMP creates 'industrial products imbued with the philosophy of tailoring'.\u003c\/p\u003e\n\u003cp\u003eFrom hand-stitching and edge finishing to seam-pitch calibration, the maison excels in translating elegance into everyday durability—a discipline where refinement and longevity coexist without contradiction. Remaining family-owned and anchored by proprietary workshops across France, LONGCHAMP has made self-directed craftsmanship the foundation of its trust.\u003c\/p\u003e\n\u003cp\u003eA timeless aesthetic that deflects trends, tempered with French sensibility and grace. For those seeking luxury rooted in daily reliability, LONGCHAMP is an apt choice.\u003c\/p\u003e\n\u003cp\u003eWe present here an Italian-made knit polo by this French maison—a piece where refined materials and 90s graphic sensibility achieve studied balance.\u003c\/p\u003e\n\u003cp\u003eThe front is dominated by a full-coverage jacquard with 'LONGCHAMP' arranged in a gridded pattern. Rather than printed, the lettering is woven—a technique that imparts depth to each letter's edge, allowing shadow and light to play across the surface with natural grace.\u003c\/p\u003e\n\u003cp\u003eThe back transitions to an understated solid black, a deliberate choice ensuring that when worn beneath an outer layer, only the front logo glimpses through.\u003c\/p\u003e\n\u003cp\u003eThe collar is a firm, flat knit collar with restrained give; the placket opens with three buttons in a pullover configuration. The buttons bear the inscription 'LONGCHAMP PARIS' and possess a subtle shell-like sheen.\u003c\/p\u003e\n\u003cp\u003eThe cuffs and hem are bound with taut ribbing that prevents stretching, preserving the silhouette's integrity whilst reducing heat loss.\u003c\/p\u003e\n\u003cp\u003eThe shoulders sit slightly dropped—a relaxed construction that reads comfortably within contemporary proportions.\u003c\/p\u003e\n\u003cp\u003eInside the neckline sits a brand tab reading 'LONGCHAMP'.\u003c\/p\u003e\n\u003cp\u003eThis piece employs extra-fine merino wool at 100%.\u003c\/p\u003e\n\u003cp\u003eThe fibre is remarkably fine; the touch yields a subtle viscosity, a smoothness one feels at fingertip. The densely woven jacquard presents a uniform face with dimensional depth that print cannot achieve.\u003c\/p\u003e\n\u003cp\u003eAgainst the skin, it is gentle, yet possesses elastic recovery that resists creasing. Even after repeated wearing and storage, the form holds true.\u003c\/p\u003e\n\u003cp\u003eMerino's inherent moisture-wicking and temperature-regulating properties manage body heat and humidity with ease, minimizing stress across indoor and outdoor transitions.\u003c\/p\u003e\n\u003cp\u003eWith wear, surface pilling subsides and a subtle lustre emerges—a quality peculiar to fine knits that only develops through time. This is the pleasure of a material that grows with use.\u003c\/p\u003e\n\u003cp\u003eThe colourway is black and white in two-tone composition.\u003c\/p\u003e\n\u003cp\u003eAcross the front, 'LONGCHAMP' typography is woven in a grid—a doubled structure where distance reads as check pattern, yet proximity reveals the letterforms. The jacquard's subtle relief catches light, casting shadow that lends dimensionality to the monochromatic contrast.\u003c\/p\u003e\n\u003cp\u003eThe white leans toward ivory rather than stark white, softening the depth of black with restraint—a calibrated tone that speaks to both strength and refinement. Assertion and harmony, opposition held in equilibrium. This palette carries the depth to accompany denim, trousers, leather alike.\u003c\/p\u003e\n\u003cp\u003eSize marked as 52, corresponding roughly to a Japanese L. The actual measurements indicate a generous fit; those of larger build should find it accommodating.\u003c\/p\u003e\n\u003cp\u003eThere is evidence of wear—loose threads, minor pilling—yet no substantial damage that impairs wearability. The piece remains entirely viable for continued use.\u003c\/p\u003e\n\u003cp\u003eLONGCHAMP, among France's established names, is represented more often through bags and accessories. A men's piece such as this is rare to encounter.\u003c\/p\u003e\n\u003cp\u003eA garment that elevates styling through material conviction and colour completion. Few examples exist that offer simultaneously the comfort of fine merino and the presence of monochromatic jacquard.\u003c\/p\u003e\n\u003cp\u003eA scarce arrival for our shop. Should you have been searching, this occasion warrants attention.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VIEUX ET NOUVEAU","offers":[{"title":"Default Title","offer_id":46571201921202,"sku":"T0279","price":44800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/2140\/3314\/files\/202505030044.jpg?v=1763728700","url":"https:\/\/vieuxetnouveau-shop.com\/en\/products\/90s-longchamp-merino-wool-patterned-long-sleeve-knit-polo-shirt-size-52","provider":"VIEUX ET NOUVEAU","version":"1.0","type":"link"}