A GUCCI cotton reversible blouson, estimated from the 1970s.
GUCCI is a luxury brand founded in 1921 by Guccio Gucci in Florence, Italy.
Originally established as a purveyor of fine leather goods—travel bags and equestrian equipment—GUCCI has since expanded into bags, shoes, wallets, apparel, and jewelry, among other categories.
Following the opening of successive boutiques after 1930, the onset of the Second World War created material shortages that made leather increasingly difficult to source.
Canvas emerged as the substitute of choice, treated with a distinctive coating that became celebrated for its color combinations. Bamboo was similarly adopted during this period and remains iconic under the Gucci brand, where it persists as a symbol of heritage.
In 1950, the green-red-green ribbon—inspired by stable girth webbing—appeared and became enshrined as the brand's emblem.
Guccio Gucci himself passed in 1953, and the business passed to his sons. Over the following two decades, GUCCI entered what is regarded as its golden age.
A succession dispute in the 1980s brought the brand to the brink of decline, but its fortunes were restored when Tom Ford assumed the role of Creative Director in 1994.
GUCCI is regarded as the progenitor of the modern luxury brand, having pioneered the practice of placing the designer's name on goods as a guarantee of quality.
Pieces from Old GUCCI—particularly those overseen by the Gucci family during the 1970s and 1980s—remain deeply sought after, with collectors distributed across the globe.
We present a reversible jacket crafted in cotton from that era of Old GUCCI.
It recalls the silhouette of the military bomber jacket, yet its cotton construction and vivid colorway render it a refined, elegant piece suited to mature style.
The defining feature of this example is, without question, its reversible construction.
The obverse is a striking red; the reverse, a restrained olive green—the very colors synonymous with the GUCCI house.
This dual-sided piece invites you to shift its presence according to mood and occasion.
The front closure employs a zip fastener.
Both sides are executed in 100% cotton. For those who regard such particulars, the use of natural fibers is a considerable virtue.
Timeless in character, it reads equally well in casual or formal contexts—a versatile addition to any wardrobe.
Marked size 50, which corresponds roughly to a European L to XL, or Japanese L to XL.
The actual measurements suggest an ample cut, suitable for those of larger build. The ribbed cuffs allow for a relaxed silhouette on smaller frames as well.
Evidence of use is present—minor soiling—yet no damage impedes wear. The piece remains entirely serviceable.
GUCCI, styled as the progenitor of the modern luxury house and a defining ambassador of Italian excellence, warrants serious consideration. Pieces of Old GUCCI executed under the hand of the Gucci family are rare, and remain objects of genuine desire for collectors worldwide.
Beyond its merit as a functional wardrobe piece, it stands worthy as an item of collection. Such examples arrive seldom. Should you find yourself drawn to it, we would suggest not delaying.
